Cookies Policy

How we use cookies and similar technologies to enhance your experience on our website.

Last updated: 8th May 2026

EyeCare Solutions Ltd uses cookies and similar tracking technologies to improve your browsing experience, analyze website usage, and provide personalized features. This Cookies Policy explains what cookies are, how we use them, and your choices regarding their use.

By using our website, you consent to the use of cookies as described in this policy. You can manage your cookie preferences through your browser settings or our cookie consent management tool.

What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They serve various functions:

Storage Function

Cookies store information about your preferences and interactions with our website, allowing us to recognize you on subsequent visits.

Functionality Enhancement

They enable essential website features like shopping carts, user authentication, and personalized content delivery.

Analytics & Improvement

Cookies help us understand how visitors use our website, allowing us to improve performance and user experience.

Types of Cookie Technologies

Beyond traditional cookies, we may use similar technologies:

  • Local Storage: Browser-based storage for larger amounts of data
  • Session Storage: Temporary storage that clears when you close your browser
  • Web Beacons: Small images used to track email opens and page views
  • Fingerprinting: Device identification based on browser characteristics

How We Use Cookies

We use different types of cookies for various purposes. Each category serves specific functions to enhance your experience and our services:

Essential Cookies

Required

These cookies are necessary for the website to function properly. They enable basic features like:

  • User authentication and login status
  • Shopping cart functionality
  • Security measures and fraud prevention
  • Load balancing and website stability

Note: These cookies cannot be disabled as they are essential for website operation.

Performance Cookies

Optional

These cookies collect information about how visitors use our website:

  • Pages visited and time spent on each page
  • Bounce rates and exit pages
  • Browser type and device information
  • Geographic location (country/region level)

This information helps us improve website performance and user experience.

Functional Cookies

Optional

These cookies remember your preferences and choices:

  • Language and region preferences
  • Display settings and font sizes
  • Remembering items in your shopping cart
  • Personalized content recommendations

They provide a more personalized and convenient experience.

Marketing Cookies

Optional

These cookies are used for advertising and marketing purposes:

  • Delivering relevant advertisements
  • Tracking campaign effectiveness
  • Personalizing marketing messages
  • Cross-site behavioral advertising

These cookies help us provide more relevant marketing content.

Specific Cookies We Use

Here are the specific cookies and tracking technologies we use on our website:

Cookie Name Purpose Category Duration
session_id Maintains user session and login state Essential Session
cart_token Stores items in shopping cart Essential 30 days
csrf_token Prevents cross-site request forgery Essential Session
_ga Google Analytics user identification Performance 2 years
_gid Google Analytics session tracking Performance 24 hours
preferences Stores user display preferences Functional 1 year
newsletter_signup Tracks newsletter signup status Marketing 90 days

Third-Party Cookies

We use third-party services that may set their own cookies:

  • Google Analytics: Website analytics and performance monitoring
  • Google Ads: Advertising campaign tracking and optimization
  • Facebook Pixel: Social media advertising and retargeting
  • Mailchimp: Email marketing and newsletter management
  • Stripe: Payment processing and fraud prevention

Managing Your Cookie Preferences

You have several options for managing cookies on our website:

Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner where you can:

  • Accept all cookies for the best experience
  • Customize your preferences by category
  • Reject non-essential cookies
  • Change your preferences at any time

Browser Settings

You can control cookies through your browser settings:

Chrome

  1. Click the three dots in the top-right corner
  2. Go to Settings > Privacy and security
  3. Click "Cookies and other site data"
  4. Choose your preferred settings

Firefox

  1. Click the menu button and select Options
  2. Go to Privacy & Security
  3. Under "Cookies and Site Data", choose your settings
  4. Click "Clear Data" to remove existing cookies

Safari

  1. Go to Safari > Preferences
  2. Click the Privacy tab
  3. Select "Cookies and website data"
  4. Choose to block or allow cookies

Edge

  1. Click the three dots and select Settings
  2. Go to Privacy, search, and services
  3. Under "Cookies", choose your preferences
  4. Select "See all cookies and site data" to manage

Mobile Devices

On mobile devices, cookie settings are typically found in:

  • iOS (Safari): Settings > Safari > Block Cookies
  • Android (Chrome): Chrome menu > Settings > Site settings > Cookies
  • Apps: Individual app settings may have their own cookie preferences

Impact of Disabling Cookies

Disabling cookies may affect your experience on our website. Here's what to expect:

Essential Cookies Disabled

Not recommended - This may prevent you from:

  • Logging into your account
  • Using the shopping cart
  • Making purchases
  • Accessing secure areas

Performance Cookies Disabled

You may experience:

  • Less personalized content
  • Slower website performance
  • Limited analytics data
  • Generic user experience

Functional Cookies Disabled

You'll lose:

  • Saved preferences
  • Personalized features
  • Remembered settings
  • Convenience features

Marketing Cookies Disabled

You'll see:

  • Less relevant advertisements
  • Generic marketing content
  • More repetitive ads
  • Limited personalization

Third-Party Services and Cookies

We integrate with various third-party services that may use cookies:

Payment Processing

Services: Stripe, PayPal

Purpose: Secure payment processing and fraud prevention

Cookies: Essential for transaction security

Analytics

Services: Google Analytics

Purpose: Website traffic analysis and performance monitoring

Cookies: Performance tracking

Email Marketing

Services: Mailchimp, SendGrid

Purpose: Newsletter delivery and email campaign tracking

Cookies: Marketing and functional

Social Media

Services: Facebook, Instagram, Twitter

Purpose: Social sharing and social media advertising

Cookies: Marketing and tracking

Customer Support

Services: Zendesk, Intercom

Purpose: Live chat and support ticket management

Cookies: Functional and essential

Advertising

Services: Google Ads, Facebook Ads

Purpose: Display advertising and retargeting

Cookies: Marketing and tracking

We regularly review our third-party services to ensure they comply with our privacy standards and applicable laws.

Cookie Lifespan and Expiration

Cookies have different lifespans depending on their purpose:

Session Cookies

These cookies are temporary and are deleted when you close your browser. They're used for:

  • Maintaining login state during a session
  • Tracking shopping cart contents
  • Security tokens for form submissions

Persistent Cookies

These cookies remain on your device for a specified period:

  • Short-term: 24 hours to 30 days (preferences, analytics)
  • Medium-term: 30 days to 1 year (user settings, marketing)
  • Long-term: 1 year to 2 years (analytics, user identification)

Flash Cookies

Stored through Adobe Flash and used for multimedia content. These are being phased out in favor of HTML5 storage.

Automatic Expiration

Cookies automatically expire based on their set duration. You can also manually delete cookies through your browser settings at any time.

Your Rights Regarding Cookies

Under UK GDPR and privacy laws, you have the right to:

Informed Consent

You have the right to receive clear information about cookies and give informed consent before non-essential cookies are placed on your device.

Withdraw Consent

You can withdraw your consent for cookies at any time through our consent management tool or browser settings.

Opt-Out

You can opt out of targeted advertising and tracking cookies through industry opt-out programs and browser settings.

Access Information

You can request information about what data is collected through cookies and how it's used.

Exercise Your Rights

To exercise your rights regarding cookies and data protection:

  • Use our cookie consent management tool on the website
  • Contact our privacy team at [email protected]
  • Adjust your browser settings to control cookies
  • Use industry opt-out tools for advertising cookies

International Data Transfers

Some of our third-party service providers are based outside the United Kingdom. When cookies transfer data internationally, we ensure:

  • Adequate protection through GDPR-compliant mechanisms
  • Standard Contractual Clauses with service providers
  • Appropriate safeguards for data protection
  • Compliance with international data transfer regulations

EEA and GDPR Compliance

Our cookie practices comply with:

  • UK General Data Protection Regulation (UK GDPR)
  • Privacy and Electronic Communications Regulations (PECR)
  • EU GDPR for EEA users
  • Information Commissioner's Office (ICO) guidelines

Updates to This Cookies Policy

We may update this Cookies Policy from time to time to reflect changes in our practices, technology, or legal requirements.

Notification of Changes

We will notify you of significant changes by:

  • Posting the updated policy on our website
  • Updating the "Last updated" date
  • Displaying a notice on our website
  • Sending email notifications for major changes

Your continued use of our website after changes constitutes acceptance of the updated policy.

Contact Us About Cookies

If you have questions about our use of cookies or this policy, please contact us:

Email: [email protected]

Phone: +44 20 7946 0958

Post: EyeCare Solutions Ltd, 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom

Data Protection Officer

For data protection and privacy concerns, including cookie-related issues:

Complaints

If you believe we have not complied with cookie regulations, you can contact the Information Commissioner's Office (ICO):